Ownership and Funding Blog Post

Ownership and Funding

Ownership

Public Service Broadcasting (PSB) are television programs that are shown benefit the public compared to commercial purposes. These programs can range from arts programs to news coverage and religious programs. For example all off the BBC’s television and radio stations include a public service remit, including those that broadcast digitally. Such companies as the BBC can’t use advertisement and cannot be bias.

Commercial broadcasting is the broadcasting of programs and radio programming that is shown by a privately owned corporate media, it is also known as private broadcasting. For example ITV are a commercial broadcaster and can use advertisement to make money.

Corporate and private ownership Corporate ownership is a company that is broadcasting to the public and are not trying to make a profit from gaining views. Private ownership is the opposite, they try to gain views so they can make a profit from advertisement and so on. 

Global companies are companies that have invested and are present in many other countries. They market their products by using the same coordinated image/brand in all markets areas. There is normally office that is responsible for global business. For example, The British Sky Broadcasting Group reach all around the world, especially in the UK they have expanded to all side of media from film to music. As you can see bellow they use a very eye catching logo across all of their branches.

Vertical Integration  This is when a company has shares or owns each part of the production and distribution process, and a commercial business tries to combat the power of company’s such as the BBC by becoming larger and creating vertical integration. An example, Warner Bros Entertainment says that they are a fully integrated broad based entertainment company because it owns film studios and the means to distribute the films as well as some of the cinemas in which they are shown. Recently they made their own music corporation.  

https://www.warnerbros.co.uk/movies

Horizontal Integration this is where a business develops by  creating new business in the the sector or buying up competitors in the same section of the market, for example a newspaper that releases a copy only Sundays buys all the competition that sells on Sundays. A great example would be Rupert Murdock who brought his competition papers and owns them all, as you can see bellow in the photo his strategy has worked and made him millions.

Funding

Licences a standard colour TV Licence costs £145.50 – the equivalent of £12.13 per month or just under 40p per day. The fee you pay provides a wide range of TV, radio and online content, as well as developing new ways to deliver it to you. The licence fee money goes to the BBC's UK services so they remain free of advertisements and independent of shareholder and political interest.

"http://www.tvlicensing.co.uk/check-if-you-need-one/topics/tv-licence-types-and-costs-top2"

Subscriptions this is when you pay certain amount of money a month to access a range of media, for example Netflix is a subscription service. You pay a monthly subscription to watch an unlimited amount of TV shows and films.

One-off payment to own product this is when you pay a one off payment to access media, for example sky allows you to buy movie content and you can instantly watch the content and will get the DVD through the post. For example the Sky movies 'Buy and Keep' scheme which lets you watch the film on demand and they also send you the DVD.

http://www.sky.com/products/ways-to-watch/sky-store/buy-and-keep/

Pay Per View Service by which a subscriber of a television service provider can purchase events to view via private telecast. The broadcaster shows the event at the same time to everyone. For example boxing matches and such events can be accessed by pay per view. For example the Mayweather vs Pacquiao that made a record $500m in PPV incoome.

http://www.telegraph.co.uk/sport/othersports/boxing/mayweather-vs-pacquiao/11600966/Mayweather-vs-Pacquiao-blitzes-money-making-record-with-500m-in-pay-per-view-income.html

Sponsorship can be used to gain money for your production, there are many groups that you can apply for to gain funding, and you can also have private sponsors which are people who feel funding your production will benefit them. Here are some examples Sponsors to consider:

The Arts Council

The British Council

Visiting Arts has useful links to other organisations providing funding.

Westminster Council

Voluntary Arts Network

MakingMusic.org

Advertising you can see advertising spot on your production to make extra money, such things as product placement can be used also, for an example in EastEnders you can also spot Happy shopper on the shelves. 

Private Capital is when people in a good financial state want to infest into your media product, this may be for shares of profits or you could receive a lone from them to help with financial problems. For example Megan Ellison who help finance Zero Dark Thirty.  

Crowd-funding has really taken off in the decade with the rise on the internet, this is when you ask for fans to donate money toward your product, there are specific website that have been set up for this such thing, for example Kick-starter lets the fans invest into your product and you can give them special content such as trailers or vlogs.

Development funds are used in an indirect sales channel where funds are made available by a manufacturer or brand to help affiliates, channel partners, re sellers, VARs, or distributors, etc. sell its products and create local awareness about the national brand. For example you can see the BFI Film Fund bellow.

BFI Film Fund "invest over £26m of lottery funds to help film development, production and distribution."you apply by filling out an application form found on the website listed bellow.

http://www.bfi.org.uk/supporting-uk-film/funding-filmmakers